Sales Mercenaries

PASS Publishing of Denham Springs, LA released the First Edition of Your Ultimate Sales Force – 159 Strategies to Generate Referral and Be Worthy of Them! The new book is authored by a writing team of Northwest business people and authors. Pre- order books were shipped beginning just last week, and the authors couldn’t be happier. “It was critically important to get this powerful of a message out to people, especially during these times when people need it most,” said Mike Davidson, who headed up the team of writers.

“Getting 12 authors all going the same way would be one thing,” said Davidson. “But these are entrepreneurs and salespeople. They do things their way, in their time. They are very busy and hard-working, but they are usually going in all different directions.” He said it was no easy task, but “we were proud to still get the book completed with such high quality and still only be 18 months in the works.” The average book takes 2 years start to finish. “And that’s with only one writer, so I think that shows what a team can do. Each team member wrote 2 chapters and also wrote commentary on the other’s chapters. Coordinating all that was a challenge. But there are a lot of unique perspectives and techniques here. For some it was their first writing endeavor and others have some published material and still others have been published authors for years. All of them have their own message. The book is very powerful because of the diversity in the author’s experience. Bringing that all together was worth it because of the need and the relevance of the end-product.” said Davidson. Your Ultimate Sales Force is 24 chapters, in 2 sections and 478 pages. A substantial read, indeed. According to Mr. Davidson, “It is everything that people need to know to launch or survive or thrive in any economy, but especially now.”

Michael Norton, president of Ziglar Inc., of Zig Ziglar sales training and motivational hero fame, said that “Everyone needs to read this book… [it] will take a person’s career and company to the next level again and again.” Videos of each author are soon to appear on CanDoGo.com, Norton’s current sales troubleshooting project. Audio production is underway already; each author reading their own material in the studio over the coming months. “We’re all very excited and motivated to get this message out,” said Shannon Evans, Contributing Editor, of Bainbridge Island.

These 12 Northwest professionals include 5 female professionals and 7 males, with careers spanning virtually every industry. They all live in Western Washington, except Michael Norton who wrote the Foreword and lives in Colorado. Profiles and contact information of each author, more about the book and ordering is available at www.YourUltimateSalesForce.com