Some Can and Some Can’t. Aka Some Will, Some Won’t
It’s okay if you have a product or a service that you are really good at providing, but you just can’t (or just plain-old don’t want to) go out and “sell like hell.” As a sales trainer, I believe that knowledge replaces fear, and that sales can be enjoyable for a real pro. But I also understand that it can be intimidating, and for some personalities, sales can be downright repulsive. Which is fine. I can relate. Some people are into do-it-yourself plumbing, but not me. I let the experts handle the real dirty work.
But the problem is that in business, Sales is the Lifeblood! Business cannot exist without sales, making that fear or disdain a business killer. Disdain and fear will keep many businesses from even starting, and will be the cause of death for some businesses in your town in the next 30 days alone.
My advice: Hire it out until you can learn to do it yourself, or hire people to do it for your business. Is there any other choices?