Sales Mercenaries

I was talking to an expert national sales trainer about the value of  “Sharpening the Sword” and he said flat out that those that stop learning more, stop earning more, and in this economy, may stop earning altogether. We can’t just be as good as we were last year, this year. The competition is steep and the customers are not taking risks with their money.  We must have the best attitude, the best skills, the best products at the best value. We need to be able to express confidently the value of our product or service, and get a commitment ASAP. We have to know how to sell, for the days of the lay-down buyer are history. Integrity, Honesty, Commitment, Sincerity, and Value; that’s what sells. How is your attitude? Confident or fearful?

There is satisfaction in growing. The thrill of the fight and the victory is sweet. And the victory is when the customer wins! Embrace your role as a business person: You are the sales force!

Sales: The transfer of  ideas accompanied by actions.

Force: A powerful effect or influence.

Embrace it.